You'd never know our budget was under $5,000. The concept came out of a lot of digging during the research phase. The assignment was to promote Ask-A-Librarian, a live online reference service. I was lucky to discover a forum where librarians were posting the funniest questions their patrons had ever asked. To gather attention and convey the ease and accessibility of the service, we incorporated the questions in a multimedia effort that included a series of social media videos, bookmarks, and stickers.
NMC needed a tagline for their most ambitious fundraising drive to date. "Be What’s Possible" was meant to invite students, alumni, and community members to come together, engage and be a part of what tomorrow can be.
The Florida Film Festival was celebrating its 25 year anniversary. To promote this milestone in conjunction with the benefits of independent film, we referenced an OPEN 24 HOURS neon sign. Each neon image features the words “OPEN 25 YEARS” inside the body parts that are positively affected by storytelling: the brain and heart. The campaign included video, posters, print and social media activity.
NAVC provides education and support for the global veterinary community. The concept for the Annual Impact Report speaks directly to the heart of the audience through their love for animals. The personality profile creates loyalty for NAVC by delivering the message that they understand the passion their members hold for their life’s work
Net Conversion needed a brand voice and writing style that conveyed who they are and what they stand for as a company. After in-depth interviews, a headline wardrobe and writing style was created that reflected their brand: a collection of people who are passionate, highly skilled and uncorporate-like.
A large digital printing company wanted to deliver the message to new prospects that they go beyond quality printing and fast turn-around to provide extraordinary customer service.
Shutterfly's Road Trip photo book is a professionally-bound collection of mementos. The assignment was to create original headlines, subheads, and captions that helped the audience celebrate their vacation.
Ask a Librarian, Florida’s virtual reference service, offers patrons fast, reliable online assistance. This series of promotional bookmarks are designed to encourage the audience to utilize askalibrarian.org rather than Google.
Canvas is situated in the Laureate Park Village Center and within a few steps of the community pool. This ad was created to promote the restaurant's summer poolside delivery service to local residents.
The juxtaposition between the quotes and the characters created a humorous series of images utilized in ads, posters, program covers, website design and direct mailers.
Disney Springs Group Dining wanted to publish a monthly blog to promote the restaurants that offer special accommodations for groups visiting the official Disney Springs Hotels.
For years, the Orlando Fringe Festival built a following on irreverent, uncensored acts. The challenge for the marketing campaign was to convey the message that the festival offers performances for people of all walks of life.
This fun and compelling campaign is designed to help an organic juice bar build a reputation as a place to “Feed Your Happy.” The tagline is the foundation for a brand that invites patrons to work on not only their physical health but also their overall well-being. The Skyebird brand goes beyond a promise of nutritional goodness to include a culture of joyful and positive people.
Hayman is a 37 year-old manufacturer of high-quality safes. The challenge was to create a campaign that focused on quality and expertise. The creative direction also needed to be broad enough to speak to both safe dealers and consumers. Beyond promoting their products as a top choice, the new campaign fulfilled this strategic core promise: Hayman makes you feel safer.
The positioning line, "Things just got interesting" is a common expression that explains how ordinary happenings can suddenly become engaging or exciting. The familiarity of the phrase helps the audience process and remember the tagline, while the images work to connect the festival to the message.
Cowriter and Editor for “Posters & Process – The Opera Art of Larry Moore" - A book about the creative development of 35 paintings designed to promote the Orlando Opera Company's performances. It's a story about how the artist used critical thinking techniques to create a process for illustrating the theme of an opera.
The directive was to launch the smartphone Hiptop to the Grand Cayman Islands. The target audience, Caribbean youth, are very influenced by hip-hop culture in the United States. The core strategy was to make a promise of connectedness beyond the island. The positioning line, Hello Little Planet, made a strong emotional argument for the local youth to purchase more than a phone, but freedom and access to the entire world. A multi-level advertising campaign was created utilizing print, t-shirts, posters, collaterl, and video.
Lure, a Central Florida Design Firm needed a name and tagline for their blog. I love naming products and services and Electric Ink ranks as one of my favorites.
Bowhead: A name for a new Orlando-based commercial roofing company. These days, so many names are hybrid/made-up words, but the Bowhead Whale was a perfect symbol for longevity - it can live more than 200 years, making it the longest-lived mammal.
Beadle: Beadle is a new charity that raises funds for those in need through repurposed jewelry-making events.
Lure: What better way to describe the power of compelling graphic design. Published in Communication Arts Design Annual
Farmbelly: A local farm-to-table restaurant wanted a new name that promoted both locally grown food and a fun atmosphere.
Seminole State College. It's not often a tagline is used for more than a decade. Research showed that a large number of potential students had the desire, but lacked the confidence to return to college. The tagline was the foundation for a campaign that positioned Seminole State as an accepting, nurturing place to attend college.