You'd never know our budget was under $5,000. The concept came out of a lot of digging during the research phase. The assignment was to promote Ask-A-Librarian, a live online reference service. I was lucky to discover a forum where librarians were posting the funniest questions their patrons had ever asked. To gather attention and convey the ease and accessibility of the service, we incorporated the questions in a multimedia effort that included a series of social media videos, bookmarks, and stickers.