Bowhead:  A name for a new Orlando-based commercial roofing company. These days, so many names are hybrid/made-up words, but the Bowhead Whale was a perfect symbol for longevity - it can live more than 200 years, making it the longest-lived mammal.

Beadle: Beadle is a new charity that raises funds for those in need through repurposed jewelry-making events. 

Lure: What better way to describe the power of compelling graphic design. Published in Communication Arts Design Annual

Farmbelly: A local farm-to-table restaurant wanted a new name that promoted both locally grown food and a fun atmosphere.   

Uni: Central Florida Expressway wanted a name for a new product that allows drivers to use the same e-pass in 18 states. Uni (short for universe) delivers the message of travel and exploration.