Bowhead: A name for a new Orlando-based commercial roofing company. These days, so many names are hybrid/made-up words, but the Bowhead Whale was a perfect symbol for longevity - it can live more than 200 years, making it the longest-lived mammal.
Beadle: Beadle is a new charity that raises funds for those in need through repurposed jewelry-making events.
Lure: What better way to describe the power of compelling graphic design. Published in Communication Arts Design Annual
Farmbelly: A local farm-to-table restaurant wanted a new name that promoted both locally grown food and a fun atmosphere.
Seminole State College. It's not often a tagline is used for more than a decade. Research showed that a large number of potential students had the desire, but lacked the confidence to return to college. The tagline was the foundation for a campaign that positioned Seminole State as an accepting, nurturing place to attend college.